Tan Keat Jin, Executive Vice President, Head, Consumer Banking and Kittanate Piriyakarnsakul, Head, Consumer Marketing, along with the CIMB THAI application team of CIMB THAI, are the driving forces behind the success in understanding the needs of loan customers. This achievement has earned them the ‘Best Marketing Personalisation Across Channels’ award from The Digital Banker 2024 for the second consecutive year. This award reflects excellence in creating personalized marketing experiences that effectively reach customers across all channels.
The highlight of this year is the in-depth marketing approach, offering loans as a solution to unexpected problems faced by customers. The strength lies in direct communication with customers who need loans, with a variety of loan products and services that meet the needs of all customer groups.
“CIMB THAI has developed marketing strategies that deeply understand customer behavior and needs. The main work still comes from our strong team, using technology to help analyze data, thus delivering products and services that make customers feel special and precisely catered to,” said Tan Keat Jin.
This award marks a significant achievement in 2024 for CIMB THAI, driving the bank to provide superior experiences to customers, ready to support them in solving problems promptly, along with educating customers about necessary loans and repayment capabilities. Interested customers can find more details at CIMB THAI Personal Loan website or download the app. For enquiries, add Line @cimbpersonalloan or call 02 626 7777.
