Vision

"To be Thailand' Leading ASEAN Bank for all stakeholders."

Mission

"To be Thailand's Leading ASEAN Bank by providing innovative financial products, excellent service, and compelling cross border solutions through synergy with CIMB Group."

We are in our journey to achieve our Aspiration in 2013;

• To become Top 3 most Profitable Bank (by RoE)
• To be Market Leaders in at least 3 business segments
• To be Employer of Choice through strong brand equity driven by a high performance culture

Corporate Value

Core values reflects what is truly important for CIMB Thai. These are not values that change from time to time, situation or by person, but rather they are the foundation of our culture. It is the soul of our bank.

CTHAI:

• Customer

  We appreciate the unique needs of each individual and organization. By putting their needs first and delivering quality solutions, we strive to create relationships of lasting value.

• Teamwork

  We strive to deliver results by maximising our potential. We believe that true potential can only be unleashed from collaboration and teamwork.

• Honesty

  We place a high value on integrity as professionals in a business where trust is essential. We are accountable and take responsibility for both our shortcomings and successes. This mindset allows our customers to entrust their business with us.

• ASEAN

  As members of CIMB Group, we aspire to be the leading ASEAN bank in Thailand. It is through integration of our people, products and processes that we can bring the best ASEAN opportunities to our stakeholders.

• Innovation

  We are always looking to improve ourselves through innovation. By constantly encouraging creativity, improving capability and identifying opportunities we are able to collectively ensure that we deliver market-leading solutions to our stakeholders.